Resume

Professional Work Experience

2022 - 2024

Public Relations Consultant

Cogmac

Spearheaded integrated PR and strategic communications initiatives to strengthen Cogmac India’s brand positioning and visibility in the technology and consulting sector, aligning efforts with business growth priorities.
Developed press releases, executive messaging, and thought leadership content, securing meaningful earned media through strong relationships with key business and trade journalists.
Led LinkedIn and digital content strategy, translating complex technical capabilities into clear, audience-focused narratives while monitoring media, industry trends, and competitors for proactive reputation management.
Advised senior leadership on external communications and media engagement, supported crisis preparedness, and delivered data-driven performance reports to enhance stakeholder trust and brand credibility.

2021-2022

Corporate Communications Executive

NTPC Ltd.

Led corporate communications and public relations for NTPC Ramagundam, a

super-thermal power plant within an 18,000+ employee organization.

• Acted as primary media spokesperson and liaison, drafting press releases,

media statements, and crisis communications during sensitive operational

events.

• Managed internal communications via E-Vani portal and HR newsletters,

improving

employee engagement and leadership transparency.

• Produced executive-level corporate films highlighting ESG initiatives,

sustainability milestones, and infrastructure achievements.

• Coordinated national and international media coverage for the Ramagundam

Solar Power Project, strengthening brand credibility and public trust.

• Supported senior leadership on reputation management, stakeholder

messaging, and crisis preparedness.

2021

Creative Writer

Dvio Digital

Developed SEO-optimized digital content for national brands, including Patanjaliand Sikkim Manipal Institute of Medical Sciences.

• Created copy for Google Display Network (GDN) banners, landing pages, andsocial media campaigns aligned with performance marketing goals.

• Collaborated with SEM and performance marketing teams to optimize messaging,resulting in a 10% increase in engagement and improved ad relevance scores.

• Supported keyword strategy and A/B testing to improve CTR and campaign ROI.

Education

2024 - 2025

New York University | Master of Science in Corporate Communication

Early graduation, Master of Science in Corporate Communication, New York University (2024–2025), specializing in Crisis Communication, Investor Relations, and Public Affairs. Learnt Crisis Comms from the best crisis communicator in the world, Prof. Fred Helio Garcia. Through rigorous, practice-driven coursework, I developed advanced expertise in reputation management, stakeholder engagement, and high-stakes corporate messaging, with a strong focus on protecting and strengthening organizational trust in complex, fast-moving environments.

2020 - 2021

Xavier Institute of Communications (XIC) | PGDM in Journalism

Completed rigorous training across the full newsroom and multimedia spectrum, including news reporting, editing, feature and editorial writing, research writing, and business journalism. Coursework also covered media law, business environment, public speaking, and English language skills, alongside hands-on production in photography and photojournalism, radio and video documentary, broadcast journalism, print production, and web design. I further developed digital fluency through online journalism, social media, and data analytics, strengthening my ability to create credible, multimedia-ready stories for modern news and communications environments.

2017 - 2020

H.R. College of Commerce & Economics| Bachelor's in Mass Media

The program provided comprehensive training across communication theory, journalism, public relations, advertising, and digital media. My coursework included reporting, editing, features and opinion writing, press laws and ethics, broadcast and business journalism, media research, digital media, and news media management, alongside foundations in marketing, sociology, media psychology, and organizational behaviour. This multidisciplinary curriculum strengthened my analytical thinking, storytelling precision, and understanding of how media, business, and public opinion intersect in modern communications environments.

Certifications

Certificate in Principles of Public Relations - Public Relations Society of America (PRSA)

Dams Sector: Crisis Management- FEMA, U.S.

Department of Homeland Security

Media Relations and Crisis Management-Microsoft

Social & Behavioral Research- CITI program

Conflict Management- CITI program

Skills & Expertise

Tools & Platforms

Crisis Communication | Corporate

Communications |Investor Relations

Media Relations | Reputation Management |

ESG Storytelling

Internal Communications | Executive

Messaging

Digital Campaign Strategy | Stakeholder

Engagement | Journalism

Adobe Creative Suite (Premiere Pro, InDesign,

Illustrator, Photoshop)

Microsoft Word, PowerPoint, Excel

Cision | Muck Rack | Hootsuite | Qualtrics | SAP

PRADIP| Canva | QuarkXPress